Ferrero Case Study

 Originally they approached us and asked if they could do a 3d display on an aisle end. They asked if we could develop it with a digital screen within the tower as well as the  famous pyramid ferrero rocha 3d display.

  So what we developed is a 55inch digital display that will play adverts and promotions that can be updated remotely. The tower above will house a  diariama display with a fsdu display of a giant ferrero rocha. The iconic gold design will also be wrapped inside the tower with digital print onto mirror gold on all three sides of what is effectively a triangle display unit. Two clear ptg panels will allow for viewing, finished off with an led lighting design that will increase the allready dazzling display with striking impact.

 Ferrero tower display cash and carry

   The challenge for Boyall Graphics was to balance both parties involved as well as make design observations. Its a about abiding by bestway pos guidelines at the same time offering ferrero new and innovative point of sale advantages. Our challenge then is combining the two guidelines from ferrero and bestway all within the standard bestway tower that we manufacture. One great advantage is that it maintains the pos branding continuity across the entire bestway group, whilst opening up new opportunities for pos brand sponsorship in a rapidly changing marketplace. A real tower was constructed at Boyall Graphics to make sure that all 8 panels fitted to a good tight tolerance against the framework of the tower. This was a two fold benefit. For us it allowed us to see it in the flesh and make changes by adding more gold in certain areas to increase the dazzle and maximise the brand for ferrero. It also allowed us to tweek the metal work for some of the panels that would not normally be in a standard tower. Importantly to it gave the fitting team the heads up as to any small adjustments that needed to be made on site and the best order in which to construct it, thus avoiding any slowdown or site enabling a smooth construction.


 

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