Foamex a cash and carry favourite for aisle display print.

Sher Glasgow at beginning of install 14th June 2014                                    30th July Depot fully branded and ready to rock and roll!

"New glasgow Depot puts in a sparkling performance"
"The depot also saw a 128% increase in footfall as customers flocked to see the transformed depot. Batleys Cambuslang also posted a healthy sales increase of 13% over the previous week despite fears of cannibalisation".
    Commercial director of Barr Soft Drinks commented. "Bestway have created a truly PHENOMENAL depot in the heart of Glasgow. It is clear that a significant amount of thought and hard work has gone into the development of the layout, and both the retail and catering offerings" Aug 2015. Read full article

Peter and Partners Boyall Graphics are continuing to help cash and carry's up and down the UK promote their products, using strong brand awareness with large format digital print. For the last 10 years Boyall Graphics has been increasing its market share in designing and installing good signage. What constitutes good signage? 80% of customers visiting the wholesale depots say they want to or retailers wanted to get in and out as quick as possible. The challenge for the depots managers, is to make sure the branding space is easy to navigate and signage is clear so the time spent is productive as well as minimised.

The external signage is always considered for arriving customers to receive a good impression but its the inside navigation that needs much forethought. Customers do little to engage verbally around a store so that leaves every experience and decision that is made to be through the eye. This highlights the great importance of good signage that leads to financial gains. With thousands of products needing a main sign such as Beverages to Cat Food many still need sub divisions within the main category for competing brands. Boyall Graphics along with depot managers has developed many display options from simple product display slats to vertical aisle banners which can be viewed at ease from one end of the aisle to the other. The end result is to make the shopping experience better by utilising seemingly little things such as good signage and branding.

A recent key area for expansion is the promotion of own label lines. At Boyall Graphics we have been working closely with some of the big players in producing aisle displays for promoting their own branded products. World foods is an excellent case in point gathering all ethnic foods into one location with good line of sight with the use of aisle banners. This involves good communication with the client in understanding their view from a depot perspective (i.e shopping habits), as well as the design brief. We can create great designs but understanding what sells where and in which graphical position ultimately helps reach sales targets.

A key element for many depots is to envisage the finished aisle display at conception to reality. A vital aspect driven by our clients is to use 3D elements using adobe software to create visuals (World foods image below)
Firstly it helps the local depot see how their own corporate signage connects with the big brands and vise versa. Standardising each element makes the whole process smoother and faster, how? An example is the End of Aisle Tower. Each graphical area within the the tower has an artwork template for the brands provided by us. This helps their brand collateral teams position their logo's on each panel and gives the client control as to how the tower will look. This structure is used to produce an accurate cost effective pricing structure, and enables installation projections as a complete package.


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